The Jeny Jewels Story
The Beginning
Jatin Hirapara, a young craftsman from Surat, establishes a small workshop with a singular vision: luxury jewellery that feels personal, not mass-produced. With direct access to Surat's world-class diamond cutting industry, the foundation is laid.
First Bridal Collection
Jeny Jewels creates its first bespoke bridal collection — handcrafted sets for Gujarati and Marwari weddings. Word spreads. Clients from Mumbai, Ahmedabad, and Rajasthan begin making the journey to Surat.
Certification & Trust
All Jeny Jewels diamonds are now exclusively IGI and GIA certified. BIS Hallmarking implemented on every gold piece. The brand becomes synonymous with transparency and trust in Surat's jewellery market.
International Clients
The Jeny Jewels reputation reaches Indian diaspora communities in UAE, USA, UK, and Canada. International shipping with insurance begins. Custom orders via WhatsApp consultation become a signature service.
Lab Grown Diamond Launch
Jeny Jewels introduces Lab Grown Diamonds — IGI certified, ethically sourced, chemically identical to natural diamonds. Clients gain access to larger, higher-quality stones at significantly lower prices.
Digital Atelier
JenyJewels.com launches — bringing the full atelier experience online. 3D rendering, WhatsApp consultation, and end-to-end bespoke ordering now available from anywhere in the world.
Today — 20 Years of Mastercraft
500+ families. 10,000+ pieces. Clients across 15+ countries. Jeny Jewels remains a family-run atelier — never losing its personal touch, always led by Jatin Hirapara's hands-on craftsmanship and singular commitment to excellence.
From the Jeny Jewels Journal
Stories on craftsmanship, diamonds, bridal jewellery, and the Jeny Jewels heritage — written from the heart of Surat.
Journal articles coming soon
Stories about craftsmanship, diamonds, and bridal jewellery are being prepared.
Media Coverage
@jenyjewels on Instagram
Jeny Jewels Redefines Luxury Jewellery Craftsmanship From the Diamond Capital of the World
Surat, Gujarat, India · June 2026 · Jewellery / Luxury Goods
Jeny Jewels, a luxury diamond and gold jewellery atelier based in Surat — the world's diamond cutting and polishing capital — announces its growing presence as one of India's most sought-after bespoke jewellery destinations.
Founded on the philosophy that every piece of jewellery should tell a personal story, Jeny Jewels combines old-world craftsmanship with contemporary design sensibilities. The atelier specialises in fully customised, handcrafted diamond and gold jewellery — from bridal sets and solitaire rings to heirloom necklaces and personalised pendants.
"Luxury should feel personal. Every client who walks into Jeny Jewels doesn't just buy jewellery — they commission a memory that will be passed down for generations." — Jatin Hirapara, Founder
With direct access to Surat's globally renowned diamond trade, Jeny Jewels offers clients certified, conflict-free diamonds of exceptional quality at transparent prices — with full IGI / GIA certification on every piece.
Contact:
Web: jenyjewels.com ·
Email: press@jenyjewels.com
Phone: +91 90909 11913 ·
WhatsApp: +91 95124 19178
Address: 37, 4th Floor, Bhajiwala Estate, Ankur Chowkdi, Varachha, Surat, Gujarat 395006